The Product Cross-sell ABM Targets model enables you to find the best customers to target for successful product cross-sells. The model analyzes previous cross-sells and identifies targets that are likely to create more pipeline plus convert and close at a higher rate. Reef feeds ABM targets to Marketing to build ABM campaigns focused on targeted product cross-selling.

Reef analyzes your best customer expansions over the recent past to identify common traits among customers who expanded. Based on these learnings, Reef isolates current customers who share these traits and are likely to produce more growth pipeline that converts at a higher rate and closes at a higher rate for a higher sales price. Reef feeds ABM targets to Marketing to build ABM campaigns against for potential large deal expansions.

For companies with consumption-based pricing, accurate consumption tracking and predictive forecasting are critical for their business. Some companies have the instrumentation to auto-charge customers as they exceed their contracted capacity, but many companies rely on reporting to identify consumption and try to determine which customers will over or under-consume by their renewal date. The Reef Consumption Forecast model tracks consumption, provides a consumption forecast at renewal expiration, and calculates the revenue impact of over and under-consumption. Reef feeds ABM targets to Marketing to build ABM campaigns based on forecasted consumption behaviors.

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