For companies with consumption-based pricing, accurate consumption tracking and predictive forecasting are critical for their business. Some companies have the instrumentation to auto-charge customers as they exceed their contracted capacity, but many companies rely on reporting to identify consumption and try to determine which customers will over or under-consume by their renewal date. The Reef Consumption Forecast model tracks consumption, provides a consumption forecast at renewal expiration, and calculates the revenue impact of over and under-consumption.

Some companies don’t have a full churn problem, but struggle with partial churn or downgrades of specific products. Reef optimizes models that consider the nuance of downgrades and revenue contraction to predict these downgrades and alert the right team member 6-9 months in advance of renewal, while there’s still time to change the outcome.

While many companies have moved towards churn prediction models, Reef automates recommendation delivery, keeps the model up-to-date, and continuously improves the model over time. Our Churn Prediction model allows you to engage at-risk customers 6-9 months in advance to mitigate churn risk and defend revenue. CSMs and Renewal Managers receive early warnings about potential churn, allowing for preemptive action.

Competitive losses can be debilitating for a business and can drain revenue and morale. Reef’s Competitive Churn Blocker Model analyzes previous competitive losses to identify current customers that are most likely churn to a competitor. Reef alerts your team when it identifies customers at-risk for competitive threats so your team can engage proactively.

The Cross-sell with Renewal model enables you to find the best customers to target for successful product cross-sells at the time of renewal. The cross-sell model isolates the customers statistically most likely to purchase the new product by analyzing previous cross-sells and identifying targets that are likely to create more pipeline plus convert and close at a higher rate. Reef equips your Sales and Account Management teams to proactively target customers with the right messaging leading up to their renewal date.

For many companies, meaningful revenue growth comes from increasing the volume purchased or uplifting pricing for services and products of existing customers. Reef’s Upsell with Renewal Model analyzes customers to identify which customers are statistically most likely to upsell at the time of their renewal, based on the behaviors of other customers that were upsold to during their renewals. Reef enables your Sales and Account Management teams to proactively target customers with the right messaging leading up to their renewal date.

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