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SOLUTIONS
Sales
Sales
SOLUTIONS
Sales teams are under increasing pressure. They need to do more than just close deals—they must find and pursue growth opportunities within their current customer base. Outcome-Based Scoring helps sales teams identify and focus on the the accounts with the highest propensity to expand revenue or add additional products. With Reef’s customer intelligence, sales teams can adjust their strategies to better meet customer needs and drive meaningful revenue growth through targeted efforts.
A reactive rather than proactive approach to customer interactions can miss opportunities to identify needs and drive deeper relationships, limiting growth potential.
PROBLEM
Disconnected systems and data silos can prevent sales teams from accessing comprehensive customer information, hindering personalized outreach and growth strategies.
PROBLEM
Sales organizations may lack deep insights into customer behavior and preferences, making it difficult to tailor approaches that drive growth and retention effectively.
PROBLEM
Consumption Forecast
For companies with consumption-based pricing, accurate consumption tracking and predictive forecasting are critical for their business. Some companies have the instrumentation to auto-charge customers as they exceed their contracted capacity, but many companies rely on reporting to identify consumption and try to determine which customers will over or under-consume by their renewal date. The Reef Consumption Forecast model tracks consumption, provides a consumption forecast at renewal expiration, and calculates the revenue impact of over and under-consumption.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate accelerated ARR growth by predicting over-consumption and actioning it early. Prevent churn risk from under-consumption
All customers with a specific consumption product or products
Account, Opportunity/Contract, Product, Consumption, Support, Marketing
Big Deal Pipeline
Reef analyzes your best customer expansions over the recent past to identify common traits among customers who expanded. Based on these learnings, Reef isolates current customers who share these traits and are likely to produce more growth pipeline that converts at a higher rate and closes at a higher rate for a higher sales price. Reef feeds targeted leads to Sales and Account Managers so your teams spend less time on trend identification and customer analysis. Instead, they can spend more time qualifying potential opportunities and growing customers.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity for large deal expansions
All customers (all annual contract clients)
Account, Opportunity/Contract, Product, Marketing
Product Cross-sell
The Product Cross-sell model enables you to find the best customers to target for successful product cross-sells. The model analyzes previous cross-sells and identifies targets that are likely to create more pipeline plus convert and close at a higher rate. Reef feeds targeted leads for potential cross-sell accounts to Sales and Account Management teams, saving them time and effort during the pipeline generation process.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity for product cross-sell expansion
All customers (all annual contract clients) without a specific product
Account, Opportunity/Contract, Product, Marketing
Product Upsell
For many companies, meaningful revenue growth comes from increasing the volume purchased or uplifting pricing for services and products of existing customers. Reef’s Upsell with Renewal Model analyzes customers to identify which customers are statistically most likely to upsell at the time of their renewal, based on the behaviors of other customers that were upsold to during their renewals. Reef enables your Sales and Account Management teams to proactively target customers with the right messaging for a potential upsell.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity to purchase more volume
All customers (all annual contract clients)
Account, Opportunity/Contract, Product, Support
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Product Cross-sell
The Product Cross-sell model enables you to find the best customers to target for successful product cross-sells. The model analyzes previous cross-sells and identifies targets that are likely to create more pipeline plus convert and close at a higher rate. Reef feeds targeted leads for potential cross-sell accounts to Sales and Account Management teams, saving them time and effort during the pipeline generation process.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity for product cross-sell expansion
All customers (all annual contract clients) without a specific product
Account, Opportunity/Contract, Product, Marketing
Product Upsell
For many companies, meaningful revenue growth comes from increasing the volume purchased or uplifting pricing for services and products of existing customers. Reef’s Upsell with Renewal Model analyzes customers to identify which customers are statistically most likely to upsell at the time of their renewal, based on the behaviors of other customers that were upsold to during their renewals. Reef enables your Sales and Account Management teams to proactively target customers with the right messaging for a potential upsell.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity to purchase more volume
All customers (all annual contract clients)
Account, Opportunity/Contract, Product, Support
Tier Upgrade
For many companies, significant revenue growth comes from moving customers up tiers of product and service offerings. Reef’s Tier Upgrade model analyzes customers to identify which customers are statistically most likely to upgrade their tier if they are engaged proactively with the right message. Reef provides your Sales and Account Management teams with a focused list to proactively target customers who are ready to upgrade tiers of products or service.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity to purchase the next tier of product or service
All customers within a specific tier
Account, Opportunity/Contract, Product, Support, Marketing
Cross-sell With Renewal
The Cross-sell with Renewal model enables you to find the best customers to target for successful product cross-sells at the time of renewal. The cross-sell model isolates the customers statistically most likely to purchase the new product by analyzing previous cross-sells and identifying targets that are likely to create more pipeline plus convert and close at a higher rate. Reef equips your Sales and Account Management teams to proactively target customers with the right messaging leading up to their renewal date.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity for product cross-sell expansion
All customers (all annual contract clients) without a specific product (or products) with an upcoming renewal
Account, Opportunity/Contract, Product, Marketing
Upsell With Renewal
For many companies, meaningful revenue growth comes from increasing the volume purchased or uplifting pricing for services and products of existing customers. Reef’s Upsell with Renewal Model analyzes customers to identify which customers are statistically most likely to upsell at the time of their renewal, based on the behaviors of other customers that were upsold to during their renewals. Reef enables your Sales and Account Management teams to proactively target customers with the right messaging leading up to their renewal date.
TARGET REVENUE OUTCOME
CUSTOMER TARGETS
SAMPLE MODEL INPUTS
Generate incremental pipeline and revenue for accounts with the highest propensity to purchase more volume as part of an upcoming renewal cycle
All customers (all annual contract clients) with an upcoming renewal
Account, Opportunity/Contract, Product, Support
Reach out to our sales team for a demo today
Ready to get started?
Reach out to our sales team for a demo today
Ready to get started?
Reef.ai is an AI-powered customer data, scoring, and recommendation platform. Reef leverages machine learning to deliver Outcome-Based Scoring, AI-led customer scores optimized for specific revenue outcomes.