The Reef Churn Prediction model analyzes customer history, usage patterns, and services engagement to identify customers at risk for churning services revenue at least 6-9 months in advance of renewal. Reef provides an early warning system, delivering recommendations to your team so they can mitigate the risk well in advance of renewal. While some companies have moved towards churn prediction models, Reef automates recommendation delivery, keeps the model up-to-date, and continuously improves the model over time. Services and Sales teams receive early warnings about potential churn, allowing for preemptive action.

Some companies don’t have a full churn problem, but struggle with partial churn or downgrades of services offerings. Reef optimizes models that consider the nuance of services downgrades to predict these downgrades and alert the right team member 6-9 months in advance of renewal, while there’s still time to change the outcome.

Significant revenue growth can come from moving customers up tiers of services offerings. Reef’s Services Tier Upgrade model analyzes customers to identify which customers are statistically most likely to upgrade their services tier if they are engaged proactively with the right message. Reef provides your Services and Sales teams with a focused list to proactively target customers who are ready to upgrade support tiers.

The Services Add-on Cross-sell model enables you to find the best customers to target for successful services products cross-sells. The Services Add-on Cross-sell model isolates the customers statistically most likely to purchase the services subscription product by analyzing previous cross-sells and identifying targets that are likely to create more pipeline plus convert and close at a higher rate. Reef equips your Services and Sales teams to proactively target customers with the right messaging.

Revenue growth can come from upgrading services products at the time of upcoming renewal. Reef’s Upgrade with Renewal Model analyzes customers to identify which customers are statistically most likely to upgrade at the time of their renewal, based on the behaviors of other customers that upgraded at similar renewal cycles. Reef enables your Services and Sales teams to proactively target customers with the right messaging leading up to their renewal date.

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