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The best
predictive scoring and
recommendations platform for customer data.
Period.
Reef is a powerful engine to organize customer data, create highly predictive scoring models, deliver recommendations where your team operates today, and consistently generate seven figures in incremental ARR per year.
Customer scoring isn’t about health, it’s about outcomes.
General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.
Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.
Customer scoring isn’t about health, it’s about outcomes.
General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.
Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.
Reef’s Outcome-Based Scoring models improve specific revenue outcomes
Reef seamlessly connects your customer data and builds history to optimize your data for scoring
Data Connectivity
Advanced ML Scoring
Reef applies proven ML scoring models optimized for the revenue outcome you want to improve
Notifications & Playbooks
Reef delivers precise recommendations to your teams to engage the right customer at the right time
Track Follow through
Reef tracks the actions your team takes (or not) as a result of the notifications
ROI Reporting
Reef calculates playbook ROI so you know the impact of actions on your outcome metrics
How It Works
Reef seamlessly connects your customer data and builds history to optimize your data for scoring
Data Connectivity
Advanced ML Scoring
Reef applies proven ML scoring models optimized for the revenue outcome you want to improve
Notifications & Playbooks
Reef delivers precise recommendations to your teams to engage the right customer at the right time
Track Follow through
Reef tracks the actions your team takes (or not) as a result of the notifications
ROI Reporting
Reef calculates playbook ROI so you know the impact of actions on your outcome metrics
How It Works
Why Companies Choose Reef.ai
Why Companies Choose Reef.ai
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Reach out to our sales team for a demo today
Reef.ai is an AI-powered customer data, scoring, and recommendation platform. Reef leverages machine learning to deliver Outcome-Based Scoring, AI-led customer scores optimized for specific revenue outcomes.