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Transform customer data into NRR with AI-powered Outcome-Based Scoring

Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources

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A purple logo with an owl and the word thena on a white background.
A purple logo with an owl and the word thena on a white background.
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The word sendoso is written in orange on a white background
The word sendoso is written in orange on a white background
A purple logo with an owl and the word thena on a white background.
A logo for intelligencebank with a sun in the middle
A blue and black logo for syncari with a white background.
The logo for abrigo is blue and orange with a hexagon in the middle.
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"All the information that lives inside of our systems today is pretty silo'd, so having the ability to access information that is going to be helpful for my position, so I can address that directly with the customer in real time, is a huge value-add."

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SOLUTIONS CASE STUDY

- Eric Provencher, Senior Renewals Manager

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Customer scoring isn’t about health, it’s about outcomes.

General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.


Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.

A pink circle with the word roi on it

Customer scoring isn’t about health, it’s about outcomes.

General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.


Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.

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Reef seamlessly connects your customer data and builds history to optimize your data for scoring

Data Connectivity

Advanced ML Scoring

Reef applies proven ML scoring models optimized for the revenue outcome you want to improve

Notifications & Playbooks

Reef delivers precise recommendations to your teams to engage the right customer at the right time

Track Follow through

Reef tracks the actions your team takes (or not) as a result of the notifications

ROI Reporting

Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

How It Works

An isometric illustration of a business process with an hourglass , magnifying glass , and a graph.

Reef seamlessly connects your customer data and builds history to optimize your data for scoring

Data Connectivity

Advanced ML Scoring

Reef applies proven ML scoring models optimized for the revenue outcome you want to improve

Notifications & Playbooks

Reef delivers precise recommendations to your teams to engage the right customer at the right time

Track Follow through

Reef tracks the actions your team takes (or not) as a result of the notifications

ROI Reporting

Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

How It Works

Why Companies Choose Reef.ai

Why Companies Choose Reef.ai

Ready to get started?

Reach out to our sales team for a demo today

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