Gross Revenue Retention

Predict and Prevent
Both Full and Partial Churn

Protect your revenue

Reef delivers full and partial churn insights directly into your workflows to maximize GRR.

Full Churn Prediction

Predicts which customers are most likely to fully churn at their next renewal
Provides clear insights on who is at risk, when, and why
Delivers predictions directly into existing workflows for trusted, timely action
Full Churn Prediction

Partial Churn Prediction

Identifies customers at risk of downgrading or partially churning
Provides insights on who is at risk, when, and why
Delivers actionable predictions directly within your team’s existing tools
Partial Churn Prediction

Better Together

Most Reef customers use Full Churn and Partial Churn models in tandem for complete coverage of risk

Better Together
How It Works

Actionable recommendations, right where you team works

OOTB Salesforce risk recommendation delivery
Optimized Gainsight recommendation delivery
Flexible integration with other GTM systems (CSP's, Slack, etc)
Actionable recommendations, right where you team works

Empower your business with a Predictive Data Foundation

Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.

CTA Background

Reef AI is building the NRR Intelligence Graph, a data foundation for churn and growth prediction that fuels better human decision making, digital experiences, and NRR agents.

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