ROI & Revenue Attribution

Prove the Revenue You Help Create

Get Higher ROI with Smart Recommendations

Reef integrates with your GTM systems to deliver prioritized actions and insights, helping your team drive more revenue and achieve clearer attribution.

Renewal risk

Reef will accurately identify renewal churn risk 6-9 months in advance and pro.

Renewal risk

Growth opportunity

Reef will surface customers statistically most likely to grow in the near future and prompt users to engage every high propensity customer.

Growth opportunity

Follow the probabilities

Reef makes it easy to consistently acknowledge and action risk or growth opportunities without heavy workflow. Acknowledging every risk or growth recommendation maximizes revenue creation.

Follow the probabilities

Feedback loops

It has traditionally been very difficult to calculate the revenue impact of Customer Success. Reef’s automated activity and revenue feedback loops make it easy to measure the incremental revenue generated as a result of engaging Reef recommendations and then breaking down that incremental revenue by geography, team, or individual.

Feedback loops

Measuring ROI & Revenue Attribution

See exactly how Reef drives revenue and ROI

Recommendation and activity feedback loops

Track which recommendations your team acts on and connect those actions to customer outcomes.

Revenue feedback loops

Automatically measure revenue outcomes from every action taken on Reef recommendations, from renewals to expansions.

CS revenue impact measurement

Quantify the incremental revenue your CS team generates through churn prevention and expansion-broken down by team, region, or rep.

How to see Reef ROI

See real-time ROI metrics showing revenue influenced, attributed costs, and net impact broken down by team, region, or time period.

Empower your business with a Predictive Data Foundation

Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.

CTA Background

Reef AI is building the NRR Intelligence Graph, a data foundation for churn and growth prediction that fuels better human decision making, digital experiences, and NRR agents.

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