Account Management

Maximize Account Growth with Predictive Targeting

Grow the Right Accounts, at the Right Time

Reef highlights accounts with the highest potential for growth and upsells
Gain a clear view of which customers are most likely to churn
Make informed decisions on when and how to engage each account
Grow the Right Accounts, at the Right Time

Common Challenges for Account Managers

No visibility into upsell or cross-sell potential

Teams struggle to identify which accounts can deliver additional revenue.

Wasted time on low-likelihood deals

Account Managers spend effort chasing opportunities unlikely to convert.

Churn signals missed until it’s too late

Risk indicators often appear only after a customer has disengaged.

Hard to balance proactive vs. reactive account work

It’s challenging to prioritize strategic growth alongside urgent issues.

How Reef can Help Account Managers

Predict growth potential

See which accounts are likely to expand in the next 6 months

Predict growth potential

Upsell with context

Understand why a customer is likely to buy more

Upsell with context

Catch churn early

Act on renewal risk months in advance

Catch churn early

Spend time where it counts

Focus on accounts that will move the needle

Spend time where it counts
Core Use Cases

Turn Insights Into Actionable Growth

Leverage predictive intelligence to identify upsell opportunities, forecast expansion, and reduce churn risk across every account.

Upsell & cross-sell targeting

Pinpoint accounts with the highest potential for additional revenue.

Full and partial churn prediction

Detect both complete and partial churn risks before they impact revenue.

Expansion forecasting

Use predictive insights to anticipate account growth opportunities.

Renewal risk intelligence

Gain clear visibility into accounts at risk of non-renewal for timely action.

Integrations

Seamless workflow integration

No new UX to learn; recommendations show up where CS teams already operate.

Empower your business with a Predictive Data Foundation

Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.

CTA Background

Reef AI is building the NRR Intelligence Graph, a data foundation for churn and growth prediction that fuels better human decision making, digital experiences, and NRR agents.

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