Automated Self-Improving Models

Intelligence that Gets Smarter Every Day

A Predictive Model Only Matters If it’s Being Used

Even the most advanced predictive models deliver zero value without real-world adoption
Most internally built models never make it into day-to-day operations
Without continuous use and updates, models quickly become outdated and irrelevant
A Predictive Model Only Matters If it’s Being Used

AI Models that Never Go Stale

Reef automates model productionalization and the ML Ops work required to keep predictions accurate, adaptive, and always in use.

Always up to date

New data ingested daily to ensure Reef has the most current view of a business possible.

Always up to date

Customers are scored bi-weekly

Every time customers are rescored, the model automatically recalibrates and reweighs features to prevent model drift over time.

Customers are scored bi-weekly

Automated feedback loops

Reef feeds activity and revenue outcome data back into the dataset to enable the model to learn and improve over time. Reef models consistently self-improve over time after feeding in new data and learning from feedback loops

Automated feedback loops

Empower your business with a Predictive Data Foundation

Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.

CTA Background

Reef AI is building the NRR Intelligence Graph, a data foundation for churn and growth prediction that fuels better human decision making, digital experiences, and NRR agents.

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