Predict What Matters,
and When
The Problem
There are dozens of applications that score customers for risk and growth opportunities. These solutions typically provide either:
Rules-Based Scoring
You have to choose and weigh input which is not predictive.
Shared Algorithm
Shared across customers that does light weight correlation to churn or growth but can’t accurately predict how it will perform.
Reef is Different
Reef is productized Data Science As a Service. Reef provides the same level of focus and optimization on your data and your business outcomes as fully dedicated data scientists from your company building models.
Time-aware predictions
Reef can predict not only who will churn or grow, but when it will happen.
Detailed explanations
Every time Reef generates a score, it will share why each customer scored the way they scored to inform best actions.
Fully backtested predictions
Before deploying predictions, Reef will prove the predictive power of every model through full backtesting (not sampling). Every Reef customer knows exactly how a model will perform in advance.
Better Together
Most Reef customers use Full Churn and Partial Churn models in tandem for complete coverage of risk
Empower your business with a Predictive Data Foundation
Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.
