Get Ahead of Risk and Turn Renewals into Revenue Drivers
Maximize Renewals and Minimize Risk
Common Challenges for Renewals Teams
Four critical gaps in traditional renewals management
Renewal risk is discovered too late to act
Traditional indicators surface problems only after the relationship is damaged, leaving no time for meaningful intervention.
Reps spend too much time on low-risk, low-impact renewals
Without intelligent prioritization, teams waste valuable time on safe renewals while high-risk accounts get insufficient attention.
No visibility into which renewals may convert to growth
Teams treat all customers the same, missing natural upsell opportunities and leaving expansion revenue on the table.
Difficulty assigning accounts based on renewal complexity
Manual assignment doesn't account for risk or opportunity, leading to mismatched resources and inconsistent results.
How Reef can Help Renewals Teams
Reef helps CS teams punch above their weight by bringing structure, clarity, and predictive power to customer engagement.
Early risk identification
Spot full and partial churn signals 6–9 months in advance
Smart resourcing
Focus renewal team time on high-risk or high-impact accounts
Confidence in “Green” Renewals
De-risk the simple ones with predictive confirmation
Upsell-Ready forecasting
Isolate renewals with strong growth probability
How to Grow Every Account with Confidence
Leverage predictive insights to reduce churn, identify upsell opportunities, and optimize your renewals strategy.
Predictive churn scoring
Full and partial churn detection at the account level
Renewal forecast optimization
Add ML-powered objectivity to rep-driven forecasts
Renewal and growth targeting
Identify accounts with renewal + upsell potential
Resource planning
Assign accounts based on predicted renewal complexity
Seamless workflow integration
No new UX to learn; recommendations show up where CS teams already operate.
Empower your business with a Predictive Data Foundation
Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.
