Customer Success

Empowering Customer Success
to Drive Revenue

Customer Success at the Center of Revenue Growth

CS has the greatest influence on retention and expansion outcomes
Expectations are rising as CS shifts from support to revenue ownership
Teams must deliver measurable impact while operating with fewer resources
Customer Success at the Center of Revenue Growth

Common Challenges for CS Teams

Purpose-built dataset optimized to power customer revenue generating agentic solutions

No early warning system for churn or expansion

Teams struggle to predict or identify at-risk or high-potential accounts before it’s too late.

Too many accounts, not enough CSMs

Customer success teams are stretched thin, making it hard to prioritize high-value opportunities.

Lack of visibility into CS-driven revenue impact

It’s difficult to measure how customer success efforts contribute to revenue growth or retention.

Limited ability to scale tailored experiences

Delivering personalized engagement at scale is challenging without the right insights and automation.

How Reef can Help CS Teams

Reef helps CS teams punch above their weight by bringing structure, clarity, and predictive power to customer engagement.

Prioritize what matters

Identify which customers need direct engagement based on revenue risk or growth potential.

Prioritize what matters

Personalize at scale

Profile every customer to enable tailored, data-driven experiences.

Personalize at scale

Prove CS Impact

Track and attribute revenue outcomes to CS actions with built-in feedback loops.

Prove CS Impact
Core Use Cases

Ensure Customer Satisfaction with Data-Driven Insights

Reef boosts revenue and retention with data-driven insights, enabling proactive churn reduction, targeted upsell/cross-sell, and accurate renewal forecasting.

Risk and growth agents

Deliver automated or CSM-led playbooks based on real-time signals

GRR improvement

Predict and reduce full and partial churn with detailed insights

NRR improvement

Identify and act on high-probability upsell and cross-sell opportunities

Predictive renewal forecasting

Add objective, data-driven accuracy to your renewal pipeline

Integrations

Works within Salesforce, Gainsight, Slack, and your GTM tools

No new UX to learn; recommendations show up where CS teams already operate.

Empower your business with a Predictive Data Foundation

Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.

CTA Background

Reef AI is building the NRR Intelligence Graph, a data foundation for churn and growth prediction that fuels better human decision making, digital experiences, and NRR agents.

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