Data & Analytics

Deliver Advanced Customer
Scoring, Forecasts, and Data Products

Predictive Models Without the Manual Lift

Reef delivers pre-built predictive models so data teams don’t have to start from scratch.
Models are validated and backtested to provide reliable retention and growth predictions.
Deploy predictive insights directly into workflows without overhauling existing systems.
Predictive Models Without the Manual Lift

Common Challenges for Data Teams

Internal models take months to build, test, and deploy

Developing predictive models in-house is slow and resource-intensive.

No time for ML ops or backtesting

Teams struggle to operationalize and validate models effectively.

Business teams want explainability & actionability

Stakeholders need predictions they can understand and act on.

Hard to connect predictions to revenue outcomes

Linking model outputs to tangible business impact is complex.

How Reef Helps Analytics Teams

Prebuilt, backtested models

Churn, expansion, forecasting models ready out of the box

Prebuilt, backtested models

Explainable outputs

Feature-level insights for each prediction

Explainable outputs

Live feedback loops

Self-improving models based on GTM activity

Live feedback loops
Core Use Cases

Use Data to Create Reliable Predictions

Deploy ready-to-use models, normalize and enrich customer data, and deliver clear, explainable insights that drive revenue growth.

Predictive ML deployment (churn, growth, forecasting)

Deploy ready-to-use models for key retention and growth metrics.

Data normalization and enrichment

Clean and enrich customer data to ensure accurate predictive insights.

Customer scoring APIs for downstream use

Provide easy-to-access scores for use in workflows and systems.

CS/GTM model explainability

Deliver clear reasoning behind predictions so teams can make informed decisions.

Integrations

Seamless workflow integration

No new UX to learn; recommendations show up where CS teams already operate.

Empower your business with a Predictive Data Foundation

Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.

CTA Background

Reef AI is building the NRR Intelligence Graph, a data foundation for churn and growth prediction that fuels better human decision making, digital experiences, and NRR agents.

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