About Us
Why Reef?
Reef.ai was born from a simple conviction: customer data is massively underutilized. After leading a SaaS company through hypergrowth, I realized scaling isn’t about adding more people, it’s about making sure every team is focused on the right customers at the right time. That only happens when your data reveals risk, opportunity, and timing with precision.
Today, in the age of AI and agents, we have the chance to treat every customer like our most important one. But that requires an accurate view of their history and a clear picture of what’s likely to happen next. Reef provides the foundational data to make that possible, and that’s exactly where we’re headed.
Mission
We build predictive AI and the foundational data layer for AI agents—so teams can combine the best of human and artificial intelligence. The result is individuals that perform, customers that grow, and companies that thrive
Who We Are
We Are a Human Company
Our philosophy is to put our people first and amazing things happen. We deliver great products, earn loyal customers, and build a great company.
We Are Committed to Diversity & Inclusion
We are committed to building a diverse and inclusive culture where people feel safe and empowered to do their best work every day.
We Believe in Transparency
We embrace transparency across products, employees, and customers. We believe customers should understand the “why” behind the data. And we want the truth, even when it’s tough love.
We are proudly rooted in Hawaii
Though our team is distributed, Reef.ai is proudly headquartered in Hawai‘i, a place that shapes how we build and how we treat each other. The values of kindness, community, and care are part of our culture, no matter where we work from.
Empower your business with a Predictive Data Foundation
Connect, validate, and activate your data to power AI-driven enterprise agents that predict growth, risk, and renewals.
